Net per month
From month 12, after creator share and plan
Net per month: cautious +$93, realistic +$1,942, optimistic +$13,433.
Run the numbers before you install anything.
Set your creators, their reach and the share you pay. You see a realistic range for what is left after creators and plan.
With 10 creators and 60,000 views each, you realistically keep about +$1,942 net per month from month 12. Example calculation, not a forecast.
Range = cautious to optimistic scenario. The values behind it are assumptions, not measurements. You can change them below.
Progress over 12 months
Range cautious to optimistic realistic Month, values in $
The scale follows the realistic line. Anything above it is cut off at the top and labeled.
More details Videos per month, plan, display in R$, cost per player, how it is calculated, and assumptions with sources.
Show in
Progress over 12 months
Net over 12 months
Total including the ramp-up
Net over 12 months: cautious +$977, realistic +$20,378, optimistic +$140,959.
New players per month
From month 12, from creator videos only
New players per month: cautious 6,000, realistic 18,000, optimistic 36,000.
Cost per new player
Month 12, including the plan. Advertising is a benchmark based on the ad price in the assumptions.
CreatorCodeHub Advertising
cautious
realistic
optimistic
Ads deliver visits for sure, creator codes only if creators actually make videos. The comparison shows price only.
Which plan fits?
Attributed Robux are what players with an active code spend per month. Shown for month 12, with the plan that covers it.
- cautious 10,080 R$ Free · $0
- realistic 189,000 R$ Growth · $19
- optimistic 1,117,800 R$ Studio · $59
Free covers up to about 317k views per month (realistic).
Your inputs give 1,200,000 views in month 12.
The plan is picked automatically each month. The fee only applies in months where the smaller plan's limit is not enough.
Limits per month: Free 50,000, Growth 250,000, Studio unlimited.
How month 12 is calculated
| Value | cautious | realistic | optimistic |
|---|---|---|---|
| Views per month | 1,200,000 | 1,200,000 | 1,200,000 |
| New players (visits) | 6,000 | 18,000 | 36,000 |
| New payers | 120 | 720 | 2,160 |
| Extra Robux, net, incl. later spending | 25,200 | 529,200 | 3,628,800 |
| Creator share in Robux | 706 | 13,230 | 78,246 |
| Attributed Robux, gross (sets the plan) | 10,080 | 189,000 | 1,117,800 |
| Plan (fee per month) | Free ($0) | Growth ($19) | Studio ($59) |
| Net per month, after plan | +$93 | +$1,942 | +$13,433 |
| Ad price for the same visits | $91 | $547 | $1,642 |
The developer keeps 70 % of revenue (Roblox keeps 30 %). Dollars follow from the DevEx rate. Source: Roblox 10-K
Change the assumptions All scenario values are assumptions, not measurements. Replace them with your own numbers.
How long the creator count grows linearly to its target. An assumption, not a measurement.
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Views that turn into a new player
How many viewers actually join the game after the video.
Assumption. No reliable public figure exists; we will replace it with beta data. · Evidence: low
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Payer rate of new players
The share of new players who spend Robux within 7 days.
Roblox Q2 2026 (SEC 8-K): 27M monthly payers on 123M daily users, roughly one in five. For a single game we assume far less. · Evidence: medium
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Robux per payer in 7 days
What a paying player spends in the first week. Only this window counts for the creator share.
Roblox Q2 2026 (SEC 8-K): about $19 in bookings per payer per month (≈ 1,900 Robux) across all games. For 7 days in one game we assume a fraction. · Evidence: medium
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Later-spending factor
How much a payer spends over about 90 days compared with the first 7 days.
Assumption, no source. · Evidence: low
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Payers who enter the creator code
The creator share only applies to these purchases.
Assumption. Fans pay nothing extra, so it tends to be high. · Evidence: low
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Windfall surcharge
Purchases by players who would have come anyway: they cost a share and add nothing new.
Assumption, no source. · Evidence: low
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Ad price per visit (comparison only)
What a new visitor costs through Roblox ads. Roblox publishes no price list.
Developer estimate of 4 to 12 Robux, single source. · Evidence: low
Net per month in month 12: cautious +$93, realistic +$1,942, optimistic +$13,433. Example calculation, not a forecast.
Net per month in month 12: cautious +$93, realistic +$1,942, optimistic +$13,433. Example calculation, not a forecast.
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